Pusoy Go

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Although three-quarters of respondents rated their VIP data as good or very good, 71% reported data spread across multiple systems. Half admitted sometimes making decisions with incomplete or outdated information. 

“Silent churn” was prevalent, with nearly half (46%) stating that VIP players often or very often became inactive without prior warning. Around 48% had no indicators of players’ behavioural signals or health. Co-author Viktoriia Grygorenko, CEO at The Playa, called this finding the “clearest commercial case in the report”.

“Every other finding – portfolio overload, fragmented data, reactive workflow, no behavioural signal – resolves here, in revenue that walks out without notice, without warning and without anyone getting the chance to intervene.” 

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“The Commission’s approach to reporting may well create the inaccurate impression that the industry is inherently non-compliant,” he adds. A more balanced account might place failures alongside the majority of licensees that pass assessments or lead on customer wellbeing, although Waugh considers such a shift unlikely.

The “too easy to get a licence” argument doesn’t necessarily hold up to scrutiny, to be fair. Andrew Bentley, co-founder and CEO of regulatory technology startup LiSense, is one who rejects the suggestion.

“There are significant checks on individuals and businesses before a licence is granted,” he says. “The UK Gambling Commission has set out what it expects. If you want a licence in the UK, you need to meet those expectations.”

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Last season, in the corresponding fixture, Chelsea twice had goals correctly ruled out for a foul and then offside as Frank Lampard’s team were unable to prevent Ole Gunnar Solskjaer’s United team doing the league double over them.

This season, the two teams have only met once in competition, with a drab 0-0 draw at an empty Old Trafford all that has taken place to date between the two great rivals of the Premier League era.

With it being Thomas Tuchel’s first taste of the bizarrely feisty fixture – before the turn of the Millennium, there was little to suggest this would develop into any kind of fierce rivalry – this is sure to be a decent game.